In 2024, the 'price war' is increasing, driving consumer preferences to evolve rapidly through electrification and product intelligence. Car companies increasingly rely on 'flow' for productivity. However, there is often no strong correlation between sales volume and traffic when meeting annual sales targets for most manufacturers. Identifying new consumer demands for stable and accurate automotive features becomes an unavoidable issue for car companies.
The "2024 China Automotive Quality Research (AQR) Results Release and Award Ceremony" will be held in Beijing on September 24th, jointly organized by Car Quality Network and Car Research. The event aims to discuss research achievements and address new quality demands of consumers with vehicle manufacturers and supply chain enterprises to drive product iteration.
The organizer will continue to release annual and special research reports at the meeting. The AQR has been conducted for six consecutive years, focusing on quality issues in intelligent cabins to meet new user demands. Additionally, it expands the scope of research to include new energy vehicle models, closely following industry development trends. The 'China New Energy Vehicle Three Electric Systems Quality Performance Study' covers 40 key suppliers in the industry chain and addresses consumers' most concerning three electric systems in new energy vehicles.
Furthermore, industry experts, university scholars, and corporate representatives will convene at the conference to deliver insightful speeches on market development trends and enhancing the quality of complete vehicles and key components.
The organizer will also announce the recipients of the 2024 Outstanding Contribution Awards for Chinese automotive product quality and unveil excellent suppliers in the three-electric system quality performance for new energy vehicles, marking their first-ever announcement. They will also disclose the quality performance of various segments in the vehicle market and present awards to models with exceptional quality experience.
The increasing incorporation of innovative technology in cars necessitates precise control over every aspect, including hardware production, software system stability and security, as well as the speed of OTA and App updates. These details serve as key indicators for consumers to assess quality and are crucial in gaining a competitive edge in the market.
On September 24, 2024, let’s meet in Beijing to see the expectations and preferences in the future.
Translator:Wei Xiong
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